{"id":220,"date":"2025-11-05T08:55:35","date_gmt":"2025-11-05T08:55:35","guid":{"rendered":"https:\/\/tojessic.annenbergprhosting.com\/?page_id=220"},"modified":"2025-11-05T09:42:01","modified_gmt":"2025-11-05T09:42:01","slug":"paid","status":"publish","type":"page","link":"https:\/\/tojessic.annenbergprhosting.com\/?page_id=220","title":{"rendered":"Paid"},"content":{"rendered":"\n

Coca Cola CBD x Kehlan<\/strong>i (PAID)<\/p>\n\n\n\n

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Creative Brief<\/em><\/p>\n\n\n\n

Who is the target audience? <\/strong><\/h3>\n\n\n\n

Millennials and Gen Z (18\u201340) who are all about protecting their peace. They value balance, authenticity, and self-awareness. They\u2019re not looking for another caffeine fix or sugar rush. They want something that helps them unwind, reset, and feel good from the inside out.<\/h3>\n\n\n\n

Where will this appear?<\/h3>\n\n\n\n

The ad will appear in both out-of-home and online placements, including billboards near campuses, downtown districts, and other high-traffic areas; public transportation spaces such as bus stop shelters and inside subway cars; and across social media platforms like TikTok, Instagram, and X.<\/h3>\n\n\n\n

What is the goal?<\/strong> <\/h3>\n\n\n\n

Introduce Coca-Cola\u2019s new CBD-infused drink and step into the wellness space with intention.<\/p>\n\n\n\n

The goal is to make Coca-Cola part of the \u201cprotect your peace\u201d conversation, turning the brand\u2019s idea of joy into something calmer and more mindful. A collaboration with a cultural voice who embodies ease and authenticity could help bring that message to life in a way people actually connect with.<\/p>\n\n\n\n

What is the current perception?<\/strong><\/h3>\n\n\n\n

Coca-Cola is seen as a casual, feel-good drink. It is something people grab for comfort or nostalgia. It\u2019s enjoyed in the moment but not tied to intention, wellness, or productivity.<\/h3>\n\n\n\n

What is the desired perception?<\/strong><\/h3>\n\n\n\n

Coca-Cola becomes more than a guilty pleasure. It\u2019s the go-to drink for moments when you want to pause, reset, and feel good about drinking without regretting later.<\/h3>\n\n\n\n

Why do we need this ad?<\/strong> <\/h3>\n\n\n\n

Millennials and Gen Z are prioritizing peace over pressure. They care about what they put in their bodies and what brands stand for. Coca-Cola has always been about joy, but this generation wants joy that lasts longer than a sip.<\/h3>\n\n\n\n

This campaign is about evolving that story, showing that Coca-Cola can still bring comfort, but now with intention. A partnership with the right cultural figure could make that message hit deeper, proving that even in chaos, you can still choose calm, and choose Coke.<\/p>\n<\/div>\n\n\n\n

Brand Storytelling<\/em><\/p>\n\n\n\n

Billboard<\/h3>\n\n\n\n
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Bus Shelter<\/h3>\n\n\n\n
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Posters<\/p>\n\n\n\n

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Embedded Below<\/em><\/p>\n\n\n\n