{"id":250,"date":"2025-11-05T09:36:58","date_gmt":"2025-11-05T09:36:58","guid":{"rendered":"https:\/\/tojessic.annenbergprhosting.com\/?page_id=250"},"modified":"2025-11-05T10:47:57","modified_gmt":"2025-11-05T10:47:57","slug":"shared","status":"publish","type":"page","link":"https:\/\/tojessic.annenbergprhosting.com\/?page_id=250","title":{"rendered":"Owned"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Coca Cola CBD x Kehlan<\/strong>i (OWNED)<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>SWOT<\/em><\/p>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-274a5d67371ad2a71a7f21731310bdf3 wp-block-paragraph\"><strong>Strength (Internal)<\/strong><\/p>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list\">\n<li class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-f0a99b2f855990c6de6db32c3420a1b1\"><strong>Global trust and legacy: <\/strong>Coca-Cola already holds generations of brand loyalty and credibility, which makes consumers more open to trying something new under its name.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-a110f961ae49dd5130dbd1c300210708\">\n<li><strong>Built-in reach and resources: <\/strong>With one of the strongest global distribution networks and marketing infrastructures, Coca-Cola can scale this product fast and effectively.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-4f19f092c42088022badea6a103a6e3b\">\n<li><strong>Strong storytelling foundation: <\/strong>The brand has always led with emotion and connection, allowing this new narrative of calm and balance to feel like a natural next chapter.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-a0973470a6f596a0358cf1ba449cce24\">\n<li><strong>Cultural fluency:<\/strong> Coca-Cola has experience working with artists, athletes, and creators, which makes a potential partnership feel like a natural extension of its brand DNA.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-be630780a201355a4265acd3d997f01e\">\n<li><strong>Sustainability credibility: <\/strong>Existing ESG and sustainability commitments help position Coca-Cola as a brand that takes wellness and environmental responsibility seriously.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-e0d93d69eed4a1105ae4d80f36080de1 wp-block-paragraph\"><strong>Weakness (Internal)<\/strong><\/p>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-425768b9b1e3c087349ef75a6bc6e8db\">\n<li><strong>Health perception gap: <\/strong>Coca-Cola is still often associated with sugar, caffeine, and indulgence, which can make a wellness product feel unexpected or even conflicting.<br><\/li>\n\n\n\n<li><strong>Complex regulations: <\/strong>Inconsistent CBD laws across different regions may slow product rollout and complicate marketing claims.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-e48bff1f26b36ab41ef8889a9a0e2527\">\n<li><strong>Authenticity challenge:<\/strong> A partnership must feel genuine to wellness-minded audiences or risk coming across as performative.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-754f0ad1919a6a671c202280bf1e8f0c\">\n<li><strong>Authenticity concerns: <\/strong>Wellness-focused consumers might question whether Coca-Cola\u2019s pivot into the CBD space is genuine or opportunistic.<br><\/li>\n\n\n\n<li><strong>Higher production costs: <\/strong>Sourcing clean, traceable CBD and ensuring compliance with safety and quality standards can significantly raise production costs.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-superbfont-large-font-size wp-block-paragraph\"><strong>Opportunities (External)<\/strong><\/p>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-535b0e4719d7b9ddc5b8a43c62e9a860\"><strong>Booming wellness culture: <\/strong>The global focus on mindfulness, stress relief, and intentional living gives Coca-Cola a chance to meet consumers where they are.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-a0d3c2a70b5eda81618cf5ad94b4910d\"><strong>Cultural credibility through collaboration:<\/strong> Partnering with a public figure who embodies mindfulness and authenticity can bridge the brand\u2019s global image with personal connection.<br><\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-7ebb9f39073716a4ba014945ab37f604\"><strong>Cultural emphasis on mental health: <\/strong>Younger audiences value balance, rest, and brands that reflect those priorities in authentic ways.<strong><br><\/strong><\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-a8368b97f8a358fef032e49de195e8a2\"><strong>ESG advantage:<\/strong> Responsible hemp sourcing, sustainable packaging, and transparent communication can help position Coca-Cola as a leader in ethical wellness innovation.<br><\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-e5231081bdecc4efe8de57c5d48a6c3f\"><strong>Collaborations and partnerships: <\/strong>Teaming up with wellness influencers, fitness platforms, or mindfulness brands could amplify credibility and visibility.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-158e988ffa36c8b66f03e05d19f81b24 wp-block-paragraph\"><strong>Threats (External)<\/strong><\/p>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-c27737f0f172d29b930a508f2ea7a2f5\">\n<li><strong>Highly competitive category: <\/strong>The wellness beverage space is already filling up with brands that dominate the \u201ccalm energy\u201d niche.<br><\/li>\n\n\n\n<li><strong>Regulatory risks: <\/strong>Changing CBD legislation could affect marketing, labeling, or international distribution efforts.<strong><br><\/strong><\/li>\n\n\n\n<li><strong>Economic sensitivity: <\/strong>Wellness drinks often come at a premium price point, which may limit reach in times of financial uncertainty.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-b008813bf85125a68ff2066e3b4a2883\">\n<li><strong>Reputation risks: <\/strong>Any controversy tied to a potential partner could impact Coca-Cola\u2019s image.<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-contrast-light-color has-text-color has-link-color wp-elements-cea18c40f61168a0c55bff2265dd6349\">\n<li class=\"has-superbfont-large-font-size\" style=\"line-height:1.6\"><strong>Persistent stigma around CBD: <\/strong>Misinformation or lingering hesitation about CBD products could slow adoption among mainstream consumers.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-contrast-light-color has-text-color has-link-color wp-elements-6ff44b59add8d08da13f438374473bbc wp-block-paragraph\"><em>Strategic Analysis<\/em><\/p>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-8c927ac65d4c702bd21959e1c8642d5d wp-block-paragraph\" style=\"line-height:1.6\">1. Wellness is the new form of connection:<br>People, especially Millennials and Gen Z, aren\u2019t chasing more energy anymore. They\u2019re chasing balance, peace, and clarity. Coca-Cola has the chance to redefine connection by showing that joy doesn\u2019t always have to be loud. Sometimes it\u2019s found in stillness, in quiet moments, and in simply taking care of yourself.<\/p>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-af88df294c82157b0d8ce0dc2dda4639 wp-block-paragraph\">Success Metrics<\/p>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-8954d220fbc4fc4fbc5085ab4e8df59e\">Increase social engagement by 30% within six months through content led by both Coca-Cola and the collaboration partner.<\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-a0c7c1e54d4a7c04144629db495453a6\">Reach 3M+ video views across short-form content spotlighting the partner\u2019s role in everyday calm and balance.<\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-d2dcc9c1aee39e263bb6c12b78709b38\">Grow positive sentiment by 15% toward Coca-Cola\u2019s wellness positioning and the collaboration itself.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-520658084b20dd2da0f5d01a30d04149\">Legacy brands build trust by evolving, not starting over.<br>Coca-Cola already has credibility and cultural reach. Entering the wellness space isn\u2019t about becoming something new, it\u2019s about expanding what the brand already stands for. Joy can look different for this generation, less about hype and more about harmony, presence, and care.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-af88df294c82157b0d8ce0dc2dda4639 wp-block-paragraph\">Success Metrics<\/p>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-bb970a06ef9090646f7b56e869a38588\">Earn <strong>coverage in at least 6 credible outlets<\/strong> such as <em>Ad Age<\/em>, <em>Fast Company<\/em>, or <em>Forbes<\/em> that position Coca-Cola as a brand growing with the times.<\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-9d8999965fb567db2853f87cf8100193\">Drive a 25% increase in engagement on content featuring the collaboration compared to core brand content.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-7a4bee9116e21981d37a9385dfd9f8b6\">Personal wellness and planetary wellness go hand in hand.<br>Consumers no longer separate how they feel from how the planet feels. Coca-Cola\u2019s focus on responsible sourcing, sustainable packaging, and ESG goals allows this product to represent both individual calm and collective care.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-af88df294c82157b0d8ce0dc2dda4639 wp-block-paragraph\">Success Metrics<\/p>\n\n\n\n<ul style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-4e759caf6ee21b533776d674b27d7d70\">Generate 15M+ impressions on collaboration-led content across social, PR, and influencer channels.<\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-0ed3df11c5c21a6e9c2821988cd5908c\">Earn <strong>at least 5 UGC collaborations <\/strong>that focus on mental wellness, balance, or calm lifestyles.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" style=\"line-height:1.6\" class=\"wp-block-list has-superbfont-large-font-size\">\n<li class=\"has-contrast-light-color has-text-color has-link-color wp-elements-b156267e3bfac3dbc5d64b7fee4ac602\">Calm is the new hype.<br>In a culture obsessed with doing the most, slowing down is becoming the ultimate power move. People want brands that help them breathe, not burn out. Coca-Cola can make calm feel aspirational, giving people permission to rest and reset without guilt.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-af88df294c82157b0d8ce0dc2dda4639 wp-block-paragraph\">Success Metrics<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-7a227e8cdd3974efedf11b765441dee3\" style=\"line-height:1.6\">Drive a 10% rise in social conversation around \u201cpeace,\u201d \u201cbalance,\u201d and \u201cCoca-Cola\u201d tied to the collaboration.<\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-30994540bc8558da44aa59cce8194184\" style=\"line-height:1.6\">Secure 5\u20137 influencer creator reposts organically engaging with the partnership.<\/li>\n\n\n\n<li class=\"has-contrast-light-color has-text-color has-link-color has-superbfont-large-font-size wp-elements-0ece84bef44f592da48932cd7a8ddf36\" style=\"line-height:1.6\">Partner with <strong>5 wellness and lifestyle creators<\/strong> who naturally align with calm culture to drive authentic storytelling and cross-platform reach.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Embedded Below<\/em><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/tojessic.annenbergprhosting.com\/wp-content\/uploads\/2025\/11\/COKE-SWOT-AND-SI.pdf\" type=\"application\/pdf\" style=\"width:100%;height:1140px\" aria-label=\"Embed of COKE SWOT AND SI.\"><\/object><a id=\"wp-block-file--media-501632cf-2894-4f2e-8344-c04c7dcfd29d\" href=\"https:\/\/tojessic.annenbergprhosting.com\/wp-content\/uploads\/2025\/11\/COKE-SWOT-AND-SI.pdf\">COKE SWOT AND SI<\/a><a href=\"https:\/\/tojessic.annenbergprhosting.com\/wp-content\/uploads\/2025\/11\/COKE-SWOT-AND-SI.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-501632cf-2894-4f2e-8344-c04c7dcfd29d\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coca Cola CBD x Kehlani (OWNED) SWOT Strength (Internal) Weakness (Internal) Opportunities (External) Threats (External) Strategic Analysis 1. Wellness is the new form of connection:People, especially Millennials and Gen Z, aren\u2019t chasing more energy anymore. They\u2019re chasing balance, peace, and clarity. Coca-Cola has the chance to redefine connection by showing that joy doesn\u2019t always have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-250","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Owned - Meet JT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tojessic.annenbergprhosting.com\/?page_id=250\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Owned - Meet JT\" \/>\n<meta property=\"og:description\" content=\"Coca Cola CBD x Kehlani (OWNED) SWOT Strength (Internal) Weakness (Internal) Opportunities (External) Threats (External) Strategic Analysis 1. 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Wellness is the new form of connection:People, especially Millennials and Gen Z, aren\u2019t chasing more energy anymore. They\u2019re chasing balance, peace, and clarity. 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