Citations & AI Tool Disclosure

AI Tool Used: ChatGPT (GPT-5, OpenAI, 2025)

Purpose:
I used ChatGPT as a creative and strategy partner to help organize my ideas, sharpen my language, and make sure everything connected clearly across Coca-Cola’s paid, earned, owned, and shared media materials. It helped me translate my concepts into professional, brand-aligned writing while keeping my voice and creative direction intact.

Paid Media: Creative Brief

Description of Use:
I used ChatGPT to help tighten the tone and structure of my creative brief for Coca-Cola’s CBD beverage. It helped me find the right balance between brand voice and cultural relevance, making sure the idea of “protecting your peace” came through as both strategic and emotional.

Prompts Used:

  • “Help me create a creative brief for Coca-Cola’s new CBD beverage focused on protecting your peace.”
  • “Revise my creative brief so it sounds authentic and in my voice but still professional.”
  • “Adjust the brief to include a potential cultural collaboration that fits Coca-Cola’s tone and legacy.”
  • “Make sure my creative brief connects wellness, joy, and evolution in a cohesive way.”

Earned Media: Thought Leadership

Description of Use:
ChatGPT helped me structure and refine my thought-leadership piece written from the perspective of Coca-Cola’s Chief Executive Officer. I used it to make sure the message felt confident, values-driven, and grounded in Coca-Cola’s real commitments to wellness and responsible innovation.

Prompts Used:

  • “Develop a thought-leadership piece for Coca-Cola’s CBD product focused on wellness and ESG.”
  • “Refine my writing so it sounds like an executive voice but still reflects my tone.”
  • “Should I include a cultural collaboration or keep the message focused on brand purpose?”
  • “Write a strategy note explaining how the piece aligns with Coca-Cola’s values and long-term goals.”

Owned Media: SWOT & Strategic Insights

Description of Use:
For the SWOT and Strategic Insights, I used ChatGPT to help me clarify structure, tone, and flow. It made sure every strength, weakness, opportunity, and threat tied back to the insights in a real way. It also helped me come up with success metrics that feel measurable and realistic for marketing and communications outcomes.

Prompts Used:

  • “Create a SWOT and Strategic Insights for Coca-Cola’s CBD beverage launch.”
  • “Make sure my insights directly connect to my SWOT.”
  • “Add measurable success metrics that align with advertising and PR results.”
  • “Adjust the SWOT to reflect Coca-Cola’s possible cultural collaboration without naming anyone.”
  • “Review the flow of my SWOT and tell me how to make it read stronger.”

Shared Media: Infographic

Description of Use:
I used ChatGPT to help me write concise, stat-driven copy for an infographic that shows how Coca-Cola’s legacy continues to evolve. It helped me find credible sources, refine my main takeaway about legacy and joy, and write a strategy note that ties this evolution to Coca-Cola’s next move into wellness and creative partnerships.

Prompts Used:

  • “Write a 40-word infographic narrative showing Coca-Cola as a brand built on legacy, evolution, and joy.”
  • “Find credible stats for Coca-Cola’s revenue, global reach, and brand portfolio.”
  • “Write a strategy note explaining how this infographic connects to Coca-Cola’s future in wellness and collaboration.”
  • “Edit the note to sound more natural in my tone and end with how this connects to Coca-Cola’s CBD product.”

References (AP Style)

BeverageDaily. (March 11, 2025). Coca-Cola now boasts 30 billion-dollar brands. BeverageDaily. Retrieved from https://www.beveragedaily.com/Article/2025/03/11/coca-colas-billion-dollar-brands-sprite-fanta-maaza-more/

Brand Finance. (Aug. 19, 2025). The world’s most valuable beverage brands. BeverageDaily. Retrieved from https://www.beveragedaily.com/Article/2025/08/19/the-worlds-most-valuable-beverage-brands/

Coca-Cola Company. (Feb. 11, 2025). Coca-Cola reports fourth quarter and full year 2024 results. Coca-Cola Company. Retrieved from https://investors.coca-colacompany.com/news-events/press-releases/detail/1128/coca-cola-reports-fourth-quarter-and-full-year-2024-results

Coca-Cola Company. (2024). Form 10-K: Annual report for the fiscal year ended December 31, 2024. Coca-Cola Company. Retrieved from https://investors.coca-colacompany.com/filings-reports/all-sec-filings/content/0000021344-25-000011/ko-20241231.htm

Coca-Cola Company. (2024). Our brands: A powerful portfolio of loved brands around the world. Coca-Cola Company. Retrieved from https://investors.coca-colacompany.com/about/our-brands

FoodNavigator. (Sept. 18, 2025). Why Coca-Cola continues to dominate the global beverage market. FoodNavigator. Retrieved from https://www.foodnavigator.com/Article/2025/09/18/why-coca-cola-continues-to-dominate-the-global-beverage-market/

Interbrand. (2024). Best global brands 2024. Interbrand. Retrieved from https://interbrand.com/best-global-brands/

Investing.com. (June 2024). Coca-Cola drinks and product statistics. Investing.com. Retrieved from https://www.investing.com/academy/statistics/coca-cola-statistics/

OpenAI. (2025). ChatGPT (GPT-5). Retrieved from https://chat.openai.com

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