Can One Jar Really Do It All, Just Like Keke?
The ultimate duo you didn’t know you needed. A jar with range and a star with no limits.
**This has no affiliation with the brand or product and this is for a class project.**
A Legacy Product Meets a Legacy Star
For over 150 years, Vaseline Petroleum Jelly has been a trusted essential-used across generations for everything from skincare to self-care. Now, it takes center stage alongside one of the most dynamic talents of our time: Keke Palmer.
Our latest campaign, Just Like Keke, celebrates the unmatched versatility of both an iconic product and an iconic woman.
How Keke and Her Characters Have Used Vaseline
Keke Palmer is more than a star-she’s a storyteller, multitasker, and cultural icon. And through every era, one thing has remained in the background (and in the bag): Vaseline Petroleum Jelly. Here’s how Keke and some of her most beloved characters-have used the little blue jar:
The Jar That Stays in the Bag
From smoothing flyaways to locking in moisture, Vaseline Petroleum Jelly is a go-to for every moment. It’s not just about beauty — it’s about care, confidence, and staying power. A product that never needed a rebrand, just a reminder. Just like Keke.
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Complete Brief
**This has no affiliation with the brand or product and this is for a class project.**
